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Unlaced

The name and the packaging for this product were conceived together. Mermaids and mermen don't have feet and therefore have no shoes to lace. The laces are therefore wrapped around the tails, giving the appearance that they are being worn, but also making them easy to unwrap. The barcode and the product description were seamlessly integrated into the tattoo design on the back side.

Date: 2017 
Categories: Packaging, Illustration
Art Director: Bryan Satalino
Exhibitions: Senior Packaging Show at Tyler School of Art, Tyler Annual Show

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